A new deal between cable giant Comcast and Sony Pictures Home Entertainment is bringing House of Cards to Xfinity subscribers, even if they don’t have Netflix subscriptions. Comcast users can access the show through the Xfinity Store—a content marketplace meant to compete with streaming services like Netflix and Amazon Prime Instant Video.
Initially, only the first season of the show will be available through the store, and pricing information has not been revealed. The Netflix Original isn’t the only Sony content coming through this deal: Popular movies like Captain Phillips and 21 Jump Street, along with the ever-popular AMC drama Breaking Bad, will also be available through the Xfinity Store.
Other studios have struck similar deals with Comcast. Orange is the New Black, another Netflix Original produced by Lionsgate, will come to the Xfinity Store on May 13. As with House of Cards, pricing information is unavailable at this time.
Comcast’s 21.7 million U.S. subscribers likely share a large Venn diagram overlap with Netflix’s own 33 million American users, but the deal will nevertheless expose a huge number of new viewers to the streaming company’s most successful original programming thus far.
And if the proposed Comcast–Time Warner Cable merger actually goes through? Well, virtually everyone in the U.S. will have a chance to watch Kevin Spacey tear Washington apart.