• Amazon fires back at Netflix with a 4K announcement of its own.

Amazon to Release Original Series in 4K

ces 2014
Ces coverage banner

Amazon fires back at Netflix with a 4K announcement of its own.

It looks more and more like those with first-generation 4K televisions will be getting their content from the cloud.

Amazon Studios, the film and TV production branch of the future drone delivery company, announced plans to shoot its original television series entirely in 4K. With four times the number of pixels as standard HD, "customers are going to love watching these series in the highest resolution ever available to consumers," said Amazon Studios director Roy Price in a press release. "We can't wait to deliver it."

With Netflix also announcing the release of their hit show House of Cards in 4K on select smart TV platforms, Amazon's announcement underscores the early lead streaming content has over physical media and cable companies in distributing UHD content. In the 4K conversation, cable companies have been mostly silent, playing only the tiny supporting role of providing internet service for content streams.

Bros Watching TV
And to think, scenes like this were common just five years ago. [Credit: Flickr user " electricnerve"]
View Larger
But despite streaming's heavy lead over physical media and cable companies, the competition is heating up. Amazon's announcement will certainly put pressure on Netflix and other streaming services to keep grinding away at 4K production and ways to get it to viewers. With this competition, viewers looking to take full advantage of their TV's capabilities will be the real winners, as it's sure to yield some better services for the consumers.

Clearly, there's a long way to go before 4K is ubiquitous, but this commitment to UHD among the content-producing side of television marks progress in a conversation that has thus far been dominated by hardware manufacturers. We'll be covering Netflix's integration with smart TVs at International CES 2014 next month, so stay tuned.

Via: Business Wire
Hero Image: Amazon

Ethan Wolff-Mann 74957d78e7e0faa336c81ba6cdf17df8?s=48&d=mm
Ethan writes reviews and articles about science for Reviewed.com, and edits the Science Blog. He's originally from Vermont and thinks the bicycle and guitar are examples of perfected technology. Prior to Reviewed.com, he studied furiously at Middlebury College.