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Sony Bravia KDL-40EX720 LED LCD 3D HDTV Review

3D TVs are finally coming down in price, but we're still not sold on the whole headache & eyestrain thing.

$1,299.00 MSRP 40 in.


The Sony KDL-40EX720 ($1299 MSRP) is an LED-edgelit LCD capable of 3D display. These second-gen 3D TVs are finally coming down in price, but we're still not sold on the whole headache & eyestrain thing. That said, this TV has a great core performance and outstanding streaming content, which might be enough to sway you.

Comparable Products

Before you buy the Sony Bravia KDL-40EX720, take a look at these other televisions.


  1. Introduction
  2. Tour & Design
  3. Blacks & Whites
  4. Color Accuracy
  5. Motion
  6. 3D
  7. Viewing Effects
  8. Calibration
  9. Connectivity
  10. Audio & Menus
  11. Multimedia & Internet
  12. Power Consumption
  13. Vs Sony KDL-55NX810
  14. Vs Samsung UN46C7100
  15. Vs Panasonic TC-P50VT20
  16. Conclusion
  17. Series Comparison

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