For the past year, if you wanted a good, affordable 4K TV your best bet has been to go with the Vizio P series, starting at just $999. Though the company's upgrading its cheaper M-series sets to 4K later this year, Hisense has beaten them to the punch today, announcing a 50-inch 4K TV that'll retail for under $600.
The Hisense H7 Series 4K UltraHD Smart TV will hit store shelves at over 2,000 Walmart locations this June, with availability on Walmart.com at the same time. The set will cost just $598, making it one of the most affordable 4K TVs on the market.
Though there are some bargain-basement 4K options out there, the H7 will be one of the first "true" 4K TVs, offering compliance with both HDMI 2.0 and HDCP 2.2 standards. It's also one of the first "Netflix Recommended" TVs, meaning it's been tested by Netflix's engineers, earning their stamp of approval for its built-in Netflix app.
In addition to its Ultra HD (3840x2160) resolution and smart features, the H7 Series also features Hisense and dbx-tv's Total Technology audio suite, which combines a number of audio technologies designed to get the most out of the TV's built-in speakers.
Just about the only TV that comes close right now is the 50-inch P-series from Vizio, which—even after a significant price drop this year—still retails for $749. Of course, the Hisense's lower price may also come with significantly lower picture quality, but we'll only know that once we've tested it out in our labs.
It's also unclear if this will be the only affordable 4K TV that Hisense brings to market. Though only the 50-inch's existence is being confirmed today, the company's choice to designate this the "H7 Series" indicates that more could be on the way.
We'll have a full review of the 50-inch Hisense H7 4K TV as soon as we get our hands on one. In the meantime you can get more information by heading over to Hisense's US website.