Holiday shopping cord-cutters, take note: Walmart appears poised and ready to offer its own take on an HDMI streaming stick to compete with Chromecast and Roku, as well as newcomers like Amazon's Fire TV Stick and the Mozilla Matchstick.
Meet the Vudu Spark. Photos and an instruction manual for the stick appeared on the FCC website this week, indicating that an official release is just over the horizon.
According to the instruction manual, the Spark appears to work exclusively with Vudu, a Walmart-owned video streaming service, which means users will not be able to access Netflix, Hulu, or any other more-popular video streaming app.
Both Chromecast and Roku already provide Vudu integration, so it seems as though Spark will enter the race at a real disadvantage. That said, if Walmart leverages its storefront presence to drum up a userbase for the stick, the conglomerate has the potential to introduce Vudu to a much wider audience.
Without an official announcement, we can only speculate on the cost of Vudu Spark. But given the stick's limited functionality, it's probably a safe bet it won't be too expensive. We expect an official announcement in the very near future.