Samsung’s Gigantic Television Is Gigantic

Samsung debuted a man-sized 4K TV.

Samsung officially showed off its new massive 98-inch S9 TV this morning in Berlin at the IFA show, about a week after releasing details on its Samsung Tomorrow website. According to that site, the monster TV is aimed at commercial use—likely with a commercial price tag to go with it. Sales of these types of TVs are rare enough that they actually called out by name the first European consumer who had purchased a slightly smaller version.

In total, that makes five models in Samsung’s UHD line-up: 55, 65, 85, 98, and 110-inch models. The 55- and 65-inch models received pricing today, at €4,000 and €6,000 respectively (approx $5,270 and $7,900). Back in March, Samsung put a price tag on the 85-inch model at $39,999.

4K televisions have been pouring out of every corner of the industry this year, with models from Sony, Panasonic, Sharp, TCL, Westinghouse, and even newcomer Seiki.

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The new Samsung S9 98-inch UHD, from the side

Of those we’ve reviewed, it’s clear that UHD in and of itself is not enough to make a TV “good.” In fact, the Seiki we reviewed had abysmal performance in many respects, despite having four times the resolution of HD. However, Samsung’s strong background in TVs makes it likely that they’ll be competing in the upper end of the UHD market.

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