Today, Roku Inc. announced that competitively priced Roku LED TVs by Hisense and TCL will hit shelves in the coming weeks. The partnership was first revealed at the Consumer Electronics Show in January, and now interested buyers can at last pre-order the Roku sets through Amazon.com.
Known for its set-top streaming boxes and HDMI streaming sticks, Roku has made a big name for itself despite strong competition from big dogs like Google and Apple. Today's announcement marks Roku's first foray into TVs.
TCL will offer Roku TVs in four different sizes: 32 ($229), 40 ($329), 48 ($499), and 55 inches ($649). The affordable TVs (model number FS4610R) will feature all of Roku's traditional streaming services, such as Hulu, Netflix, Amazon Instant, and Vudu.
Each panel will offer 120Hz motion, 1080p resolution, and compatibility with a downloadable remote control app for iOS, Android, and Windows Phone. Users will also be able to "cast" content from a personal device to a TV, similar to Apple's AirPlay.
Hisense will offer a batch of Roku TVs with similar features. In late September, buyers will be able to purchase Roku H4 TVs in 40-, 50-, or 55-inch versions.
The two smaller panels will sport 60Hz refresh rates, while the larger two will offer 120Hz. As with TCL's batch, the H4 Roku TVs will allow users to cast content from personal devices, and download remote control apps compatible with iOS, Android, and Windows. Hisense has not yet released pricing information.
With their reasonable prices, huge number of content channels, and library of 200,000 available movies and TV shows, these affordable Roku TVs could find many buyers when they hit shelves later this month—just in time for the busy fall shopping season.