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Sony KDL-55HX729 3D LCD HDTV First Impressions Review$999.00
The front of the TV does not feature Sony's monolith design, meaning it has a normal glossy black bezel.
We weren't able to get a shot of the back: typically booth reps don't like you touching their heavy, expensive prototypes.
Due to how the display was set up, we were only able to get a shot of the left side, which features a handful of ports. The right side features the on-set controls.
The KDL-55HX729 was one of the few Sony TVs that was actually on display with the standard stand. It looks about the same as last year's offerings.
The KDL-55HX729 doesn't break any new ground in terms of design. It features a pretty plain aesthetic with glossy black plastic bezels. The design still looks great—it's certainly better looking than many other manufacturer's offerings—but it's nothing we haven't seen before.