Product Description

Experience the evolution of High Definition with the stunning LG LA9700. With an enhanced resolution of 4X the pixel count of Full HD, every show, movie, game and sport looks clearer, richer and livelier than ever imagined. LG's Tru-Ultra HD Engine means that you can enjoy that richer experience today using a 4-step process that upscale the resolution of any content to near Ultra HD. With a picture quality this breathtaking, you'll want audio that can complete this immersive experience. LG delivers that and a whole lot more with its unique sliding sound bar that boasts a 4.1ch speaker that can be activated when watching action packed movies and sports or recede for a minimalist design when not in use. Pack on LG's proprietary NANO FULL LED that has up to 144 blocks of LEDs that brighten, dim and turn off to highlight both the brightest and darkest colors and an IPS panel that allows for wide viewing angles, and you've got one amazing TV.

From the Manufacturer

Ultra High Definition 4K TV with Smart TV

ULTRA CLARITY LIKE YOU'VE NEVER EXPERIENCED BEFORE

WITH LG, IT'S ALL POSSIBLE. With four times the resolution, you’re not just watching TV. You’re part of every moment. Clearly, the future of home entertainment is here. Sharper, richer, livelier than ever before!

ULTRA CLARITY ON THE BIG SCREEN.

A new standard of high definition raises the bar higher than ever. ULTRA HD is the future of digital pictures, attaining a resolution four times that of FULL HD, with a stunning 8.3 million pixels displaying flawless pictures even from close distances. Enjoy the incredibly vivid, picture-perfect LG ULTRA HD 4K TV.
_{Disclaimer: 4K/UHD content delivery standards still being developed.}

UNIQUE SLIDING SPEAKER.

LG’s unique sliding sound bar provides sound quality that complements the impressive 4K resolution of LG’s Ultra HD 4K TVs. When you aren’t watching TV, the sound bar automatically recedes, allowing you to maintain a minimalist design.

TURN FULL HD INTO NEAR ULTRA HD

Picture quality is upscaled through a 4-step process that enhances the detail of your show, movie, game or sport, so that you can enjoy the benefit of 4K resolution today. With the additional step of analyzing data compared to other manufacturers 3-step process, you will truly experience the picture you expect from an Ultra HD 4K TV.

AMAZING COLOR CONTRAST

NANO FULL LED is the most advanced LED technology available from LG. The Micro Pixel Control has hundreds of blocks of LEDs throughout the back of the panel that can individually brighten and dim which enables the deepest, darkest and most natural colors for superior picture performance. See it for yourself.

MAKE ANY SEAT THE BEST SEAT IN THE HOUSE.

One of the secrets behind LG TVs is the panel. Just as the quality of the beans determines the quality of the coffee, the quality of the panel helps determine the quality of the TV. Make any seat the best seat in the house with clearer and more consistent viewing angles than conventional panels at wide viewing angles.

SMART TV. INSPIRED BY YOU

LG's intuitive Magic Remote is a simple and fun way to pick and choose what you want to watch. With just a point and click or use LG's unique Voice Mate, capable of recognizing how you naturally speak to change channel, volume or access premium content providers like Hulu Plus®, Netflix® and YouTube® direct from your TV. Now, you can spend less time navigating and more time on your entertainment.
_{Disclaimer: * For illustration purposes only. Your remote may differ from the one shown. Internet connection & certain subscriptions required and sold separately. The Magic Remote does not come equipped with all LG Smart TV enabled TVs and a separate purchase may be required. Content and services vary by product and are subject to change without notice.}

LESS TIME NAVIGATING

Easily select features on your TV with the wave of your hand, the scroll of a wheel or use LG's unique Voice Mate™ that is capable of recognizing how you naturally speak to change channel, volume or find something to watch. Plus control your Blu-ray, home theater system, set-top-box and sound bar with just one remote. Now, you can spend less time navigating and searching for remotes and more time enjoying your entertainment.
_{Disclaimer: *Available on select models. For illustration purposes only. Your remote may differ from the one shown.}

GET RID OF YOUR REMOTE COLLECTION.

Get rid of multiple remote controls. Your LG Magic Remote can control your Blu-ray, HTiB, Set-Top-Box and sound bar so you don't have to search for the right remote for each of your different media devices.
_{Disclaimer: * For illustration purposes only. Your remote may differ from the one shown.}

THE CONTENT YOU WANT AT YOUR FINGERTIPS.

Access premium content providers like Hulu Plus®, Netflix® and YouTube® direct from your TV. Now you get your favorite movies, TV shows, gaming, apps and more. LG connects you to the content that you and your family want.
_{Disclaimer: *Internet connection & some subscriptions required and sold separately.}

YOUR CONTENT ON THE BIG SCREEN.

Browse and share files from your external storage devices on your TV screen wirelessly, connect your phones via an HD cable or Wi-Fi connection, and watch TV on your smart phone with LG Smart TV’s Smart Share Plus.

READY TO BE BLOWN AWAY?

With Ultra HD Cinema 3D you get four times the resolution of Full HD 1080p while watching 3D, so you'll be blown away by this detailed and lifelike experience. Enjoy easy to use & share 3D glasses, outstanding picture quality and amazing 3D effects - that’s what you get with an Ultra HD Cinema 3D experience.
_{Disclaimer: For a small percentage of the population, the viewing of stereoscopic 3D video technology may cause discomfort such as headaches, dizziness or nausea. If you experience any symptoms, discontinue using the 3D functionality and contact your health care provider.}

EASY TO LOVE. EASY TO SHARE.

With LG Cinema 3D glasses it’s easier than ever to share immersive 3D images. Battery-free, flicker-free, low cost glasses, just like the ones you get at the movies, allow users to outfit family and friends for an affordable price. 4 sets of glasses included.

TWO-PLAYER SPLIT SCREEN GAMES ON THE FULL SCREEN.

Now two-player split screen gaming is on the full screen on the same TV with LG's Dual Play* technology. While wearing the special light-weight and battery-free glasses, each player is only able to see his unique point-of-view (in 2D) and across the entire TV screen without being able to see the opponent’s. No more sharing the TV screen real-estate and no more cheating by peeking at each other’s screens while you battle it out in 2-player games such as Forza Motorsport ® 4. Dual Play works with most current gaming systems or even older consoles as long as it is a split-screen game. Dual Play uses two pairs of special glasses F310DP sold separately in a bundle.
_{*Two player compatible games required and sold separately. For a small percentage of the population, the viewing of stereoscopic 3D video technology may cause discomfort such as headaches, dizziness or nausea. If you experience any symptoms, discontinue using the 3D functionality and contact your health care provider.}

UNLIMITED 3D CONTENT.

Don’t worry about lack of 3D content! LG’s 2D to 3D conversion automatically convert shows and movies into 3D.