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HBO is positioning itself to offer a la carte, internet-only subscriptions when the time is right.
So, if you subscribe to HBO through your cable TV package, and own an iOS device, and own an Apple TV, you can watch HBO on your big-screen TV—just like you’d be able to do without the iOS device or Apple TV.
HBO President Eric Kessler also suggested that an HBO Go app for Apple TV is in the pipeline “as part of a larger trend of HBO trying to get on as many different devices as possible,” according to a story posted on The Verge. “We never want to become your father’s Oldsmobile,” Kessler said.
Kessler said that there are no plans to offer HBO subscriptions outside of traditional cable bundles, because the current model still makes buckets of money. But plans change, and with dedicated apps on a growing number of platforms, HBO is positioning itself well for a la carte, internet-only subscriptions when the time is right. Now we just wait for the tipping point.